the truth behind the spin

click on highlighted text to get the truth behind Chicken of the Sea's recent letter to consumers

Dear Consumer:

Thank you for your email and for sharing our concern about the sustainability of the tuna species. As a leading American tuna brand, we are actively working to ensure there is plenty of tuna today, and for generations to come. The long-term sustainability of the world's fisheries is clearly in everyone's best interest, especially Chicken of the Sea's.

Long before the Greenpeace campaign, in March 2009, three of America's most popular tuna companies, founded the International Seafood Sustainability Foundation (ISSF). The ISSF is the first organization of its kind – a partnership between the tuna processing industry, the world's leading fishery scientists and the World Wildlife Fund (WWF), the world's leading conservation organization. The ISSF now represents nearly 75 percent of the world's shelf-stable tuna production. Its mission is to undertake science-based initiatives to support the long-term sustainability of tuna stocks, reduction of by-catch and promotion of ecosystem health. The ISSF does this by supporting the conservation recommendations of tuna Regional Fisheries Management Organizations (RFMO) scientific committees. Since its inception, the ISSF and its members have committed to a number of meaningful resolutions and actions supporting this mission.

Most recently, the ISSF and its participants released the "Make the Commitment" global improvement plan which calls for best practices and commitments across purse seine, longline and pole and line fisheries. The commitments were developed in conjunction with the ISSF Stakeholder Committee, a group that includes representatives from various global conservation and scientific bodies. Groups involved include the Marine Stewardship Council (MSC), World Wildlife Fund (WWF), Conservation International, New England Aquarium, FishWise and Birdlife International, among others. Involvement in the ISSF Stakeholder Committee does not imply endorsement, but invites stakeholder organizations to participate in the collective review and analysis of research and ISSF program initiatives.

Greenpeace has been invited to join the ISSF Stakeholder Committee and has repeatedly declined. While Greenpeace is talking, the ISSF and its partners are doing the work necessary to preserve the world's tuna for today and tomorrow.

Additionally, as a leading tuna brand, Chicken of the Sea is committed to protecting dolphins and we are proud to share with you our worldwide policy to save dolphin lives. This policy states that:

- Chicken of the Sea will not purchase any tuna caught in association with dolphins.

- We remain committed to this policy and require certification that all tuna we purchase is dolphin-safe. Our dolphin-safe policy includes Chicken of the Sea tuna, as well as all of our branded and private label products. Chicken of the Sea tuna is labeled with a special "Dolphin-Safe" logo.

Thank you again for reaching out to Chicken of the Sea. As a leader in the seafood industry, we appreciate and share your commitment to sustainability, and we look forward to continued work with all stakeholders on this matter. If you have additional questions, we encourage you to visit http://iss-foundation.org/ for a thorough, fact-based look at tuna sustainability.

Sincerely,

Consumer Affairs, Chicken of the Sea Intl

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